Design - Revision history

Tom: /* Design Thinking */

2025-10-30T00:21:45Z

‎Design Thinking

Tom: /* Design Fatigue */

2025-10-30T00:20:13Z

‎Design Fatigue

Tom: /* Design Fatigue */

2025-10-30T00:19:11Z

‎Design Fatigue

Tom: /* Design Thinking */

2025-10-30T00:18:21Z

‎Design Thinking

Tom: /* Design Thinking */

2025-10-24T22:20:28Z

‎Design Thinking

Tom: /* Commentary */

2025-10-24T22:17:25Z

‎Commentary

Tom: /* Full Title or Meme */

2024-09-11T23:54:11Z

‎Full Title or Meme

Tom: /* Full Title or Meme */

2024-09-11T23:53:42Z

‎Full Title or Meme

Tom at 21:53, 11 September 2024

2024-09-11T21:53:27Z

Tom at 21:49, 11 September 2024

2024-09-11T21:49:54Z

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 In effect, the Design Thinking process itself was an innovation product, the outcome of an exercise to wrap design up into a digestible framework, and in so doing create a simple, reproducible format. This packaged simplicity made Design Thinking incredibly popular with corporations, and for over a decade countless articles, essays, books, and conferences emerged that effused over the approach. Non-designers warmly embraced its simplicity, signed up for Design Thinking training sessions, and tried to integrate the method into their daily work. IDEO thrived. They hired more people and attracted new clients to their studios, and their leadership team appeared in countless press articles, claiming that they had unlocked the process of innovation and, in so doing, secured designers a seat at the top table.
-But many designers remained unconvinced. Over time, Design Thinking came under significant criticism for ignoring, minimizing, and skipping over huge swathes of important work, and for under representing the real-world complexities of design to a sometimes grotesque degree.<ref>Nick Foster, ''Could Should Might Don't - How We Think About the Future'' ISBN 9780374619350</ref>
+But many designers remained unconvinced. Over time, Design Thinking came under significant criticism for ignoring, minimizing, and skipping over huge swathes of important work, and for under representing the real-world complexities of design to a sometimes grotesque degree.<ref>Nick Foster, ''Could Should Might Don't - How We Think About the Future'' (2025) ISBN 9780374619350</ref>
 ==Design Fatigue==
 As with too much of anything, Design Thinking led to endless reviews and customer research. The designers wound up tied up in knots that could not be unraveled without putting prototypes in the hands of users and getting real feedback.

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 As with too much of anything, Design Thinking led to endless reviews and customer research. The designers wound up tied up in knots that could not be unraveled without putting prototypes in the hands of users and getting real feedback.
-The Hack-a-thons and similar build-early-and-test mentality seems to be dominate today.  But the result can be locking on protocols and user experiences that are sub-optimal or even complete unsafe.  Some balance is required as with any foray into the future.
+The Hack-a-thons and similar build-early-and-test mentality seems to be dominate today.  But the result can be locking into protocols and user experiences that are sub-optimal or even completely unsafe.  Some balance is required as with any foray into the future.
 ==References==
 [[Category: User Experience]]

@@ Line 31: / Line 31: @@
 As with too much of anything, Design Thinking led to endless reviews and customer research. The designers wound up tied up in knots that could not be unraveled without putting prototypes in the hands of users and getting real feedback.
-The Hack-a-thons and similar build early and test mentality seems to be dominate today.  But the result can be locking on protocols and user experiences that are sub-optimal or even complete unsafe.  Some balance is required as with any foray into the future.
+The Hack-a-thons and similar build-early-and-test mentality seems to be dominate today.  But the result can be locking on protocols and user experiences that are sub-optimal or even complete unsafe.  Some balance is required as with any foray into the future.
 ==References==
 [[Category: User Experience]]

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 ==Design Thinking==
-(which achieved its prominence by designing the first Apple mouse), and it was pitched as a means to rapidly move from problem to solution by passing a team through five sequential phases:
+Design Thinking achieved its prominence by designing the first Apple mouse was then pitched as a means to rapidly move from problem to solution by passing a team through five sequential phases:
 # Empathize,
 # Define,
@@ Line 28: / Line 28: @@
 But many designers remained unconvinced. Over time, Design Thinking came under significant criticism for ignoring, minimizing, and skipping over huge swathes of important work, and for under representing the real-world complexities of design to a sometimes grotesque degree.<ref>Nick Foster, ''Could Should Might Don't - How We Think About the Future'' ISBN 9780374619350</ref>
 ==References==
 [[Category: User Experience]]

@@ Line 27: / Line 27: @@
 In effect, the Design Thinking process itself was an innovation product, the outcome of an exercise to wrap design up into a digestible framework, and in so doing create a simple, reproducible format. This packaged simplicity made Design Thinking incredibly popular with corporations, and for over a decade countless articles, essays, books, and conferences emerged that effused over the approach. Non-designers warmly embraced its simplicity, signed up for Design Thinking training sessions, and tried to integrate the method into their daily work. IDEO thrived. They hired more people and attracted new clients to their studios, and their leadership team appeared in countless press articles, claiming that they had unlocked the process of innovation and, in so doing, secured designers a seat at the top table.
-But many designers remained unconvinced. Over time, Design Thinking came under significant criticism for ignoring, minimizing, and skipping over huge swathes of important work, and for under representing the real-world complexities of design to a sometimes grotesque degree.
+But many designers remained unconvinced. Over time, Design Thinking came under significant criticism for ignoring, minimizing, and skipping over huge swathes of important work, and for under representing the real-world complexities of design to a sometimes grotesque degree.<ref>Nick Foster, ''Could Should Might Don't - How We Think About the Future'' ISBN 9780374619350</ref>
 ==References==
 [[Category: User Experience]]

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 ==Full Title or Meme==
-Things without unique value make the most difference from other things only if they are done well.
+Things without unique value make the most difference from competitors only if they are done well.
 ==Commentary==

@@ Line 1: / Line 1: @@
-==Full Title or Meme===
+==Full Title or Meme==
-Things without inherent value make the most difference.
+Things without inherent value make the most difference if they are done well.
 ==Commentary==
 Tom Goodwin 2024-09-11 on linked in
-In the 1980's, famously American Airlines removed one olive from each salad served in First class and saved $40,000 that year. I can also imagine nobody noticed, nobody started flying Delta, and nobody moaned about it on Reddit. But it's easy to take the wrong lesson from this.
+In the 1980's, famously American Airlines removed one olive from each salad served in First class and saved $40,000 that year. I can also imagine nobody noticed, nobody started flying Delta, and nobody moaned about it on Reddit. But it's easy to take the wrong lesson from this. Imagine constructing a fancy new branch of UBS and asking the Architect the ROI of using Marble in the lobby, or a business case for the doric columns, you'd NEVER be able to make it. You'd not be able to start. What's the ROI for the small ferns in the toilets on Turkish airlines, or the leather (not plastic) menus in a 5 star hotel, What's the business case for real flowers over plastic, for the metal foil on the top on San Pellegrio cans. It's not a luxury thing, what is the economic rationale for quite nice lighting in Walmarts beauty aisle , or for toilets in Target, or for Zara's store design or for Delta's decent customer service.
 There are some really weird paradoxes to provability & impact.
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 ==References==
-[[Category: Design]]
+[[Category: User Experience]]

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 Imagine constructing a fancy new branch of UBS and asking the Architect the ROI of using Marble in the lobby, or a business case for the doric columns, you'd NEVER be able to make it. You'd not be able to start.
-What's the ROI for the small ferns in the toilets on Turkish airlines, or the leather (not plastic) menus in a 5 star hotel, What's the business case for real flowers over plastic, for the metal foil on the top on San Pellegrio cans.
+What's the ROI for the small ferns in the toilets on Turkish airlines, or the leather (not plastic) menus in a 5 star hotel, What's the business case for real flowers over plastic, for the metal foil on the top on San Pellegrio cans. It's not a luxury thing, what is the economic rationale for quite nice lighting in Walmarts beauty aisle , or for toilets in Target, or for Zara's store design or for Delta's decent customer service.
 There are some really weird paradoxes to provability & impact.
-) Almost everything in life that matters is stuff we can't measure or track.
+# Almost everything in life that matters is stuff we can't measure or track. Can you measure your happiness, can you measure your love for your partner, can you explain it, monitor it, rationalize it? It's pretty much the same in business. Whats the value of having a pleasant office, whats the ROI of the last meeting you are in. What's the economic justification for good customer care, or nice packaging, or your website.
+# Often things that are unnecessary carry the most value. Nobody in the real world knows how much advertising costs, nobody knows how much it costs to move heavy salt shakers in a A380, or to Sponsor Chelsea, or what Apple's nice packaging costs. Nor do we think about it. But subconsciously, marble foyers, nice plates, leather binders, premium outdoor ads, sponsorship, TV ads, fancy boxes, foil over cans, end up with massive signaling to people. Things that are not necessary, carry enormous weight. A Church in a portacabin does not put the fear of god in you, quite the same way as St Peters. Design brings us joy in ways that add exponential value, but in ways we can't ever measure or value.
-Can you measure your happiness, can you measure your love for your partner, can you explain it, monitor it, rationalize it?
+# Often we know that things work, even though we can't ever explain. The VERY VERY VERY strange thing about this moment in time and in business today is that we KNOW the above is true. We know what matters can't be measured, we KNOW that wastage carries meaning, we KNOW our instincts are generally amazing! But the internet and data trails, now means about 1% of activity is now trackable, and it has convinced the entire business world to become an arithmatocracy. That EVERYTHING we do must be explained, justified, tracked, rationalized, optimized and over a very short period of time.
-And almost nobody seems to have noticed.
+And it is entirely explainable, but utterly nonsensical. Especially in Media and Advertising it seems there is a near perfect correlation, probably, between how impactful an advert is, and how difficult it is to prove it. And almost nobody seems to have noticed.
 ==References==
 [[Category: Design]]