Presentation Experience - Revision history

Tom: /* User Expectation */

2023-09-24T01:45:49Z

‎User Expectation

Tom: /* Consumer Tracking */

2022-09-11T17:31:52Z

‎Consumer Tracking

Tom: /* Consumer Tracking */

2022-09-11T17:31:14Z

‎Consumer Tracking

Tom: /* Consumer Tracking */

2022-09-11T17:30:14Z

‎Consumer Tracking

Tom: /* Consumer Tracking */

2022-09-11T17:29:11Z

‎Consumer Tracking

Tom: /* Consumer Tracking */

2022-09-11T17:28:08Z

‎Consumer Tracking

Tom: /* Consumer Tracking */

2022-09-11T17:26:11Z

‎Consumer Tracking

Tom: /* Consumer Tracking */

2022-09-11T17:25:41Z

‎Consumer Tracking

Tom: /* Consumer Tracking */

2022-09-11T17:24:07Z

‎Consumer Tracking

Tom: /* Problems */

2022-09-10T22:35:25Z

‎Problems

@@ Line 11: / Line 11: @@
 ==User Expectation==
-The user in on email or social media and sees a presentation to click on a link. What should the user expect?
+The user in on email or [[Social Media]] and sees a presentation to click on a link. What should the user expect?
 # They don't need to be educated about the technical problems with the technology in their hands.
 # The integrity of the user's device is not impacted.

@@ Line 27: / Line 27: @@
 ==Consumer Tracking==
-Or what is Presented to the user by the user agent before the user has made any choice about navigation to a web site.
+Or what is Presented to the user by the user agent before the user has made any choice about navigation to any particular web site.
 It should be no surprise that advertisers would like to only pay for advertisements that are presented to potential customers. That is why we create demographic profiles of people who watch particular TV shows or subscribe to particular magazines. Now that we are in an era of big data, we can know a whole lot about every person and can make adjustments to the price of advertising to participate groups. In fact, we can track every bit of data about the customer to make a decision about what to advertise to them. In the most infamous example, Target knew that one member of a household purchased folic acid in the pharmacy and so they started sending advertisements to that household for baby care products. The father of the household was furious at this assumption and assumed that it was wrong. But it was not. His teenage daughter was, in fact, pregnant and Target figured that out before he did. All of this was before Google existed.

@@ Line 33: / Line 33: @@
 What Google, and subsequently all large websites, discovered is that the questions that were asked could be used to infer what the customer was interested in. And if an advertiser has placed a cookie on that browser because of a customer interest, Google could figure that out (by looking at a [[Third Party]] cookie) and allow vendors to target customers that had visited the vendor website. This tracking freaks people out. If I bought a present for my partner or my child, I am now targeted with ads focused on that partner or child. Or worse, (At least people who are not habituated to it.) if I purchased some unsavory product, any web search on my computer would know that and show other unsavory products, even if I was not the one using the computer or sharing my screen with another. It is also open to discovery by law enforcement.
-So now governments, like the EU, create laws that address the cookies that are placed on browsers by advertisers, when what is needed is control on the web sites as to what is done with those cookies. In other words, the cure doesn't fit the disease at all. What is worse, the cure created a new problem of lots of requests to users as to whether to allow cookies, when the problem is somewhere else. Thus, the consumer is more annoyed after the cure is applied than they were before the cure was applied. Clearly legislatures do not understand technology.
+So now governments, like the EU, create laws that address the cookies that are placed on browsers by advertisers, when what is needed is control on the web sites as to what is done with those cookies. In other words, the cure doesn't fit the disease at all. What is worse, the cure created a new problem of lots of requests to users as to whether to allow cookies, when the problem is somewhere else. Thus, the consumer is more annoyed after the government-mandated cure is applied than they were before the cure was applied. Clearly legislatures do not understand technology.
 ==Current Experience==

@@ Line 31: / Line 31: @@
 It should be no surprise that advertisers would like to only pay for advertisements that are presented to potential customers. That is why we create demographic profiles of people who watch particular TV shows or subscribe to particular magazines. Now that we are in an era of big data, we can know a whole lot about every person and can make adjustments to the price of advertising to participate groups. In fact, we can track every bit of data about the customer to make a decision about what to advertise to them. In the most infamous example, Target knew that one member of a household purchased folic acid in the pharmacy and so they started sending advertisements to that household for baby care products. The father of the household was furious at this assumption and assumed that it was wrong. But it was not. His teenage daughter was, in fact, pregnant and Target figured that out before he did. All of this was before Google existed.
-What Google, and subsequently all large websites, discovered is that the questions that were asked could be used to infer what the customer was interested in. And if an advertiser has placed a cookie on that browser because of a customer interest, Google could figure that out (by looking at a [[Third Party]] cookie) and allow vendors to target customers that had visited the vendor website. This tracking freaks people out. If I bought a present for my partner or my child, I am now targeted with ads focused on that partner or child. Or worse, (At least people who are not habituated to it.) if I purchased some unsavory product, any web search on my computer would know that and show other unsavory products, even if I was not the one using the computer or sharing my screen with another.
+What Google, and subsequently all large websites, discovered is that the questions that were asked could be used to infer what the customer was interested in. And if an advertiser has placed a cookie on that browser because of a customer interest, Google could figure that out (by looking at a [[Third Party]] cookie) and allow vendors to target customers that had visited the vendor website. This tracking freaks people out. If I bought a present for my partner or my child, I am now targeted with ads focused on that partner or child. Or worse, (At least people who are not habituated to it.) if I purchased some unsavory product, any web search on my computer would know that and show other unsavory products, even if I was not the one using the computer or sharing my screen with another. It is also open to discovery by law enforcement.
 So now governments, like the EU, create laws that address the cookies that are placed on browsers by advertisers, when what is needed is control on the web sites as to what is done with those cookies. In other words, the cure doesn't fit the disease at all. What is worse, the cure created a new problem of lots of requests to users as to whether to allow cookies, when the problem is somewhere else. Thus, the consumer is more annoyed after the cure is applied than they were before the cure was applied. Clearly legislatures do not understand technology.

@@ Line 31: / Line 31: @@
 It should be no surprise that advertisers would like to only pay for advertisements that are presented to potential customers. That is why we create demographic profiles of people who watch particular TV shows or subscribe to particular magazines. Now that we are in an era of big data, we can know a whole lot about every person and can make adjustments to the price of advertising to participate groups. In fact, we can track every bit of data about the customer to make a decision about what to advertise to them. In the most infamous example, Target knew that one member of a household purchased folic acid in the pharmacy and so they started sending advertisements to that household for baby care products. The father of the household was furious at this assumption and assumed that it was wrong. But it was not. His teenage daughter was, in fact, pregnant and Target figured that out before he did. All of this was before Google existed.
-What Google, and subsequently all large websites, discovered is that the questions that were asked could be used to infer what the customer was interested in. And if an advertiser has placed a cookie on that browser because of a customer interest, Google could figure that out (by looking at a [[Third Party]] cookie) and allow vendors to target customers that had visited the vendor website. This tracking freaks people out. If I bought a present for my partner or my child, I am now targeted with ads focused on that partner or child. Or worse, (At least people who are not habituated to it.) if I purchased some unsavory product, any web search on my computer would know that and show other unsavory products, even if I was not the one using the computer.
+What Google, and subsequently all large websites, discovered is that the questions that were asked could be used to infer what the customer was interested in. And if an advertiser has placed a cookie on that browser because of a customer interest, Google could figure that out (by looking at a [[Third Party]] cookie) and allow vendors to target customers that had visited the vendor website. This tracking freaks people out. If I bought a present for my partner or my child, I am now targeted with ads focused on that partner or child. Or worse, (At least people who are not habituated to it.) if I purchased some unsavory product, any web search on my computer would know that and show other unsavory products, even if I was not the one using the computer or sharing my screen with another.
 So now governments, like the EU, create laws that address the cookies that are placed on browsers by advertisers, when what is needed is control on the web sites as to what is done with those cookies. In other words, the cure doesn't fit the disease at all. What is worse, the cure created a new problem of lots of requests to users as to whether to allow cookies, when the problem is somewhere else. Thus, the consumer is more annoyed after the cure is applied than they were before the cure was applied. Clearly legislatures do not understand technology.

@@ Line 7: / Line 7: @@
 ==Problems==
 There are two distinct problems in choosing to click on a link:
-# Downloading a script, an Adobe PDF or Microsoft Office document may very well contain an attack against the computer that has not been prevented by installation of a bug fix.
+# Downloading a script, an Adobe PDF or Microsoft Office document may very well contain an attack against the computer that has not been prevented by installation of a bug fix. They do not require the user to take any other action after allowing the download.
 # Downloading a link or viewing an email may be misleading to the point of causing a action which can allow access to your computer or your bank account.  These are also known as Phishing Attacks. They rely on the user taking an action that causes the security breach.