Difference between revisions of "Brand"
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==Full Title or Meme== | ==Full Title or Meme== | ||
| − | A [[Brand]] is a name in a particular culture that can be legally used by a legal [[Entity]] to represent some portion of that [[Entity | + | A [[Brand]] is a name in a particular culture that can be legally used by a legal [[Entity]] to represent some portion of that [[Entity]]'s business activities. |
==Context== | ==Context== | ||
Revision as of 16:54, 8 July 2021
Full Title or Meme
A Brand is a name in a particular culture that can be legally used by a legal Entity to represent some portion of that Entity's business activities.
Context
- As a part of having a Trusted Identity in Cyberspace a series of Framework Profiles have been created to allow digital Entities to give users a statement about the policies that they support.
Problems
- Many Brands that we are used to seeing in a store are just made up names that do not reference legal entities.
Solutions
- The Brand can be considered to be a name used in a Trusted Identifier.
