Full Title or Meme
Before people can start any sort of design process, it is important that they have a common umderstanding of the meaning of the words that are important to the design.
"When I use a word," Humpty Dumpty said, in rather a scornful tone, "it means just what I choose it to mean—neither more nor less." "The question is," said Alice, "whether you can make words mean so many different things." "The question is," said Humpty Dumpty, "which is to be master—that's all." Lewis Carroll's Through the Looking-Glass