Full Title or Meme
- A ficticious person with an identifier (name), attributes and history:
- In User Experience a construct used to create a user journey.
- In Identity Management one of a set of Identities created by a real person corresponding to different roles that they wish to expose to the web.
There are two contexts corresponding to the two uses listed above:
- During the development of a digital product a designer will try to imagine the different Personas that will be using in product both to help design the product and then to test the product.
- Users naturally have several personas on the web corresponding to email names and the community of users that share that email server.
Designers have a hard time imagining any uses for product that are not related to their own usage patterns.