Difference between revisions of "Presentation Experience"

Revision as of 11:51, 10 September 2022

What should the User Experience be when a user first browses to a web site?

This page is about the user receiving an presentation to engage with a site different than the one to which they navigated.
This page does not address any actions on a web site where the user is already actively engaged.

The user in on email or social media and sees a presentation to click on a link. What should the user expect?

They don't need to be educated about the technical problems with the technology in their hands.
The integrity of the user's device is not impacted.
There is no monetary penalty when first engaging with any site.
Any continuing relationship between the user and the web service is not established on the first click.

What information and tagging comes under the covers.

A variety of information about the site where the user was when the link was clicked will be in the http header.
The link on the site can be preloaded with information provided by the author of the link.
Depending on the user agent, it is possible that the following information is passed. The conditions of privacy on the user agent may be settable by the user.
1. third-party cookies,
2. Geo-location information,
3. a Mobile Advertising ID, or
4. user search terms.
It is possible for the site to deposit a cookie as a part of display of the first screen with any of this information included in that cookie. This cookie will be available to the site whenever that user goes to that site late with the same device and browser.

On some User Agent, like a Browser or email program a user navigates to a web site, possibly by clicking on a highlighted link on another web site.
Even as the web site gets cookies from the user's browser, it gets to load a program into the browser that can access any API available in the Browser.
That seems like a lot of information given to a web site that was just happened to be the target of a link on some other site.

@@ Line 20: / Line 20: @@
 ## a [[Mobile Advertising ID]], or
 ## user search terms.
-# It is possible for the site to deposit a cookie as a part of display of the first screen with any of this information.
+# It is possible for the site to deposit a cookie as a part of display of the first screen with any of this information included in that cookie. This cookie will be available to the site whenever that user goes to that site late with the same device and browser.
 ==Current Experience==