Presentation Experience
From MgmtWiki
Full Title or Meme
What should the User Experience be when a user first browses to a web site?
Context
- This page is about the user receiving an presentation to engage with a site different than the one to which they navigated.
- This page does not address any actions on a web site where the user is already actively engaged.
User Expectation
The user in on email or social media and sees a presentation to click on a link. What should the user expect?
- They don't need to be educated about the technical problems with the technology in their hands.
- The integrity of the user's device is not impacted.
- There is no monetary penalty when first engaging with any site.
- Any continuing relationship between the user and the web service is not established on the first click.
What information and tagging comes under the covers.
- It is possible for the site to know where the user was when the link was clicked.
- The link on the site can be preloaded with information provided by the author of the link.
- It is possible for the site to deposit a cookie as a part of display of the first screen.
Current Experience
- On some User Agent, like a Browser or email program a user navigates to a web site, possibly by clicking on a highlighted link on another web site.
- Even as the web site gets cookies from the user's browser, it gets to load a program into the browser that can access any API available in the Browser.
- That seems like a lot of information given to a web site that was just happened to be the target of a link on some other site.