Full Title or Meme
The subject of a transaction on the internet
- Depending on the context the Subject can be a natural individual, also known as a carbon-based life form, or a legal person, which will be either a Business or Government.
- Typically the term User is more likely to be a natural individual, also known as a carbon-based life form.
See C2B and C2G for descriptions of interactions of the Consumer with Business or Government.
Alternate terms for the Subject are Consumer, User, and Principal which terms have slightly different connotations.