Technology Acceptance
From MgmtWiki
Full Title or Meme
A human's psychological state with regard to voluntary or intended use of a particular technology.
Context
The Technology Acceptance Model (TAM), a model related to technology adoption and use[1] The TAM model adapted the belief-attitude-intention-behavior relationship to explain user's acceptance of technology. TAM provides a basis with which one traces how external variables influence perception, attitude, intention to use a particular technology and the actual technology use. Two cognitive beliefs are posited by TAM:
- Perceived Usefulness (PU) and
- Perceived Ease of Use (PEOU).
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References
- ↑ F. D. Davis, Perceived usefulness, perceived ease of use, and user acceptance of information technology (1989) MIS Quarterly 13(3), 319–340
