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Full Title or Meme

The Subject of a transaction with a web site. Nearly all web sites assume that the user is a natural person and some use Turing Tests of some sort to verify that it is a natural person.



  • User control
  • Reliance


  • As a general rule, centralized databases are more efficient and effective, which makes
  • Usages of the terms related to the subject of an interchange are not consistent, even within a single document, so caution is advised.


See C2B and C2G for descriptions of interactions of the user with Business or Government.


Alternate terms for the User are Consumer, Subject, and Principal which terms have slightly different connotations.