Difference between revisions of "User Trust of a Web Site"

The [https://indieweb.org/NASCAR_problem NASCAR problem] is a reference to the jumble of branding icons on websites, e.g. 3rd party sign-in/login options or sharing buttons. It is dubbed the NASCAR problem because of these clusters of 3rd party icons/brands on websites resembles the collages of sponsorship decals covering [https://en.wikipedia.org/wiki/NASCAR NASCAR racing cars]. It's a problem because such clusters of icons/brands cause both visual noise and people to be confused (see [https://en.wikipedia.org/wiki/Decision_theory#Paradox_of_choice Paradox of choice]), overwhelmed or unlikely to remember individual icons, especially as the clusters seem to grow with the introduction of new 3rd party identity/profile/social sites and services.

The [https://indieweb.org/NASCAR_problem NASCAR problem] is a reference to the jumble of branding icons on websites, e.g. 3rd party sign-in/login options or sharing buttons. It is dubbed the NASCAR problem because of these clusters of 3rd party icons/brands on websites resembles the collages of sponsorship decals covering [https://en.wikipedia.org/wiki/NASCAR NASCAR racing cars]. It's a problem because such clusters of icons/brands cause both visual noise and people to be confused (see [https://en.wikipedia.org/wiki/Decision_theory#Paradox_of_choice Paradox of choice]), overwhelmed or unlikely to remember individual icons, especially as the clusters seem to grow with the introduction of new 3rd party identity/profile/social sites and services.