Difference between revisions of "User Trust of a Web Site"
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Revision as of 14:17, 14 August 2018
Full Definition or Meme
- Trust that the Web Site contents is the [[Truth].
- Trust that the Web Site owner and guarantor is exactly the real-world entity that we expect it to be.
The NASCAR problem is a reference to the jumble of branding icons on websites, e.g. 3rd party sign-in/login options or sharing buttons. It is dubbed the NASCAR problem because of these clusters of 3rd party icons/brands on websites resembles the collages of sponsorship decals covering NASCAR racing cars. It's a problem because such clusters of icons/brands cause both visual noise and people to be confused (see Paradox of choice), overwhelmed or unlikely to remember individual icons, especially as the clusters seem to grow with the introduction of new 3rd party identity/profile/social sites and services.
Protection of User Authenticators