Difference between revisions of "Brand"
From MgmtWiki
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[[Category:Identifier]] | [[Category:Identifier]] | ||
Latest revision as of 16:01, 8 July 2021
Full Title or Meme
A Brand is a name in a particular culture that can be legally used by a legal Entity to represent some portion of that Entity's business activities.
Context
- As a part of having a Trusted Identity in Cyberspace a series of Framework Profiles have been created to allow digital Entities to give users a statement about the policies that they support.
Problems
- Many Brands that we are used to seeing in a store are just made up names that do not reference legal entities.
Solutions
- The Brand can be considered to be a name used in a Trusted Identifier.
References
- See wiki page Trusted First Party.
