Difference between revisions of "Brand"
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==Problems== | ==Problems== | ||
| + | * Many [[Brand]]s that we are used to seeing in a store are just made up names that do not reference legal [[Entity|entities]]. | ||
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==Solutions== | ==Solutions== | ||
Revision as of 17:20, 24 May 2019
Full Title or Meme
A Brand is a name in a particular culture that can be legally used by a legal Entity to represent some portion of that Entities business activities.
Context
- As a part of having a Trusted Identity in Cyberspace a series of Framework Profiles have been created to allow digital Entities to give users a statement about the policies that they support.
Problems
- Many Brands that we are used to seeing in a store are just made up names that do not reference legal entities.
Solutions
- The Brand can be considered to be a name used in a Trusted Identifier.
