Content Authenticity Initiative

Full Title or Meme

The Content Authenticity Initiative (CAI) is a community of media and technology companies, non-profits, creatives, educators and many others working to promote adoption of the open C2PA standard for content authenticity and provenance. Explore the CAI’s open-source tools, powering Content Credentials, verifiable details or digital “nutrition labels” about how content was created.

Context

CAI open-source tools to integrate Content Credentials to your website, app or service: https://opensource.contentauthenticity.org/

https://www.linkedin.com/showcase/content-authenticity-initiative/

Bing Bot

The **Coalition for Content Provenance and Authenticity (C2PA)** is an initiative aimed at combating misinformation by developing standards for certifying the source and history of digital media content. Formed through a collaboration between major tech companies like Adobe, Arm, Intel, Microsoft, and Truepic, C2PA focuses on creating an open technical standard that allows publishers, creators, and consumers to trace the origin and modifications of various types of media¹².

1. 1. 1. Key Features of C2PA:

- **Content Credentials**: These are digitally signed pieces of information that provide an audit trail for media, showing where it originated and how it has been edited³. - **Open Standard**: The C2PA standard is designed to be widely adopted across different platforms and devices, including software, cameras, and online platforms⁴. - **Collaboration**: It unifies efforts from the Adobe-led Content Authenticity Initiative (CAI) and the Microsoft- and BBC-led Project Origin¹.

1. 1. 1. Applications:

- **Media Verification**: Helps in verifying the authenticity of images, videos, and audio, which is crucial in journalism and digital content creation³. - **Combating Disinformation**: By providing a transparent history of media content, C2PA aims to reduce the spread of misleading information online⁵.

Would you like to know more about how C2PA works or its specific applications in a particular field?

Source: Conversation with Copilot, 9/5/2024

(1) Overview - C2PA. https://c2pa.org/.
(2) About - C2PA. https://c2pa.org/about/.
(3) Mark the good stuff: Content provenance and the fight against .... https://www.bbc.com/rd/blog/2024-03-c2pa-verification-news-journalism-credentials.
(4) Understanding the source of what we see and hear online. https://openai.com/index/understanding-the-source-of-what-we-see-and-hear-online/.
(5) A promising step forward on disinformation - Microsoft On the Issues. https://blogs.microsoft.com/on-the-issues/2021/02/22/deepfakes-disinformation-c2pa-origin-cai/.