Information

Here is a datum (i.e., a single piece of data): I do not like okra. It’s like eating zucchini with hair. I don’t care how you prepare it. I don’t like okra.
That specific fact is essentially useless. Unless you invite me to dinner. Then it’s useful.
There. That’s the difference between data and information.
Data is not information until it is useful.

https://www.hpe.com/us/en/insights/articles/the-privacy-equation-data-is-not-information-until-it-is-useful-1805.html