Payment on Apple
Full Title or Meme
Mobile Payment success is greatly determined by the functional of the mobile devcie.
Context
In 2022, the European Commission conducted an investigation in hashtag#Apple, which was prompted by concerns related to competition within the payment market. The specific concern was that hashtag#applepay, being the sole option available to iPhone users for contactless payments, might be limiting or suppressing competition in the industry.
In response to these concerns and regulatory pressures, Apple is opening up its NFC technology to third-party mobile wallet and payment service providers in the EEA and beyond. This shift marks a significant change in the mobile payment industry. Traditionally, Apple has exclusively reserved its NFC technology for Apple Pay and Apple Wallet.
Several foundational payment concepts and features are at play in this development. Let's explore them:
๐๏ธ๐ก๐๐ (๐ก๐ฒ๐ฎ๐ฟ ๐๐ถ๐ฒ๐น๐ฑ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป) ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐: Apple is taking a significant step forward by enabling third-party mobile wallet and payment service providers to access the NFC (Near Field Communication) capabilities found within iOS devices. What sets this move apart is that these providers won't required to rely on Apple Pay or Apple Wallet as intermediaries for accessing NFC technology.
๐๏ธ๐๐ฃ๐ ๐๐ฐ๐ฐ๐ฒ๐๐: Apple will have to create a pathway to utilize NFC technology on Apple devices seamlessly, as if they were Apple Pay or Apple Wallet themselves.
๐๏ธ๐๐๐ (๐๐ผ๐๐ ๐๐ฎ๐ฟ๐ฑ ๐๐บ๐๐น๐ฎ๐๐ถ๐ผ๐ป) ๐ ๐ผ๐ฑ๐ฒ: In the context of Apple, HCE allows an iPhone to act as if it were a physical contactless smartcard, like a credit card, when interacting with compatible payment terminals or access control systems, without the need for a physical secure element.
๐๏ธ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐ช๐ฎ๐น๐น๐ฒ๐๐: Apple's decision extends to all third-party mobile wallet app developers operating within the European Economic Area (EEA). This broader access is a significant departure from the previous closed ecosystem and signals a more inclusive approach.
๐๏ธ๐๐ฟ๐ผ๐๐-๐๐ผ๐ฟ๐ฑ๐ฒ๐ฟ ๐ง๐ฟ๐ฎ๐ป๐๐ฎ๐ฐ๐๐ถ๐ผ๐ป๐: Apple's commitment extends beyond the boundaries of the EEA. Users can utilize these third-party apps for payments in stores located outside the EEA.
๐๏ธ๐๐ถ๐ผ๐บ๐ฒ๐๐ฟ๐ถ๐ฐ ๐๐๐๐ต๐ฒ๐ป๐๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป: Users will retain access to authentication features such as Face ID and will retain control over certain functionalities to tailor their payment experience according to their preferences.
References
- See wiki page on NFC