Difference between revisions of "Mobile Advertising ID"

Revision as of 16:15, 5 September 2022 (view source) Tom (talk | contribs) (→‎Problems) ← Older edit		Revision as of 16:28, 5 September 2022 (view source) Tom (talk | contribs) (→‎Context) Newer edit →
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	==Context==		==Context==
−	Tracking user's smartphones is no routine in the US.	+	Tracking user's smartphones is now routine in the US. Here is what ;https://www.fullcontact.com/blog/2022/02/21/mobile-advertising-id/ an ad agency] has to say.<blockquote>MAIDs were built for the advertising community. Like cookies, mobile advertising IDs connect activity back to a real person. Because MAIDs are tied to an individual mobile device, they offer a precise way to identify specific people.</blockquote>
	==Problems==		==Problems==

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Revision as of 16:28, 5 September 2022

Full Title or Meme

The MAID is used to track user's smartphones.

Context

Tracking user's smartphones is now routine in the US. Here is what ;https://www.fullcontact.com/blog/2022/02/21/mobile-advertising-id/ an ad agency] has to say.

MAIDs were built for the advertising community. Like cookies, mobile advertising IDs connect activity back to a real person. Because MAIDs are tied to an individual mobile device, they offer a precise way to identify specific people.

Problems

FTC sues data broker that tracks locations of 125M phones per month. Agency says data shows users visits to clinics and homeless shelters^[1]

Reverences

1. ↑ Dan Gooden, FTC sues data broker that tracks locations of 125M phones per month Ars Technica (2022-08-29) https://arstechnica.com/information-technology/2022/08/ftc-sues-firm-for-selling-location-data-that-can-track-abortion-clinic-visits/