Technology Acceptance

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Full Title or Meme

A human's psychological state with regard to voluntary or intended use of a particular technology.

Context

The Technology Acceptance Model (TAM), a model related to technology adoption and use[1] The TAM model adapted the belief-attitude-intention-behavior relationship to explain user's acceptance of technology. TAM provides a basis with which one traces how external variables influence perception, attitude, intention to use a particular technology and the actual technology use. Two cognitive beliefs are posited by TAM:

  1. Perceived Usefulness (PU) and
  2. Perceived Ease of Use (PEOU).

To those beliefs the other determinates are:

  1. Attitude, which includes the intentions and value system of the user,
  2. Support, which includes institutional support as well as friends and family.

Problems

The **Collingridge dilemma** describes the challenge of regulating new technologies:

  • Early stage**: When a technology is new, its future impact is unclear, making regulation difficult.
  • Later stage**: Once the technology is widely adopted, it becomes harder to control or modify.

Similar dilemmas include:

References

  1. F. D. Davis, Perceived usefulness, perceived ease of use, and user acceptance of information technology (1989) MIS Quarterly 13(3), 319–340