Technology Acceptance

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Full Title or Meme

A human's psychological state with regard to voluntary or intended use of a particular technology.


The Technology Acceptance Model (TAM), a model related to technology adoption and use[1] The TAM model adapted the belief-attitude-intention-behavior relationship to explain user's acceptance of technology. TAM provides a basis with which one traces how external variables influence perception, attitude, intention to use a particular technology and the actual technology use. Two cognitive beliefs are posited by TAM:

  1. Perceived Usefulness (PU) and
  2. Perceived Ease of Use (PEOU).

To those beliefs the other determinates are:

  1. Attitude, which includes the intentions and value system of the user,
  2. Support, which includes institutional support as well as friends and family.


  1. F. D. Davis, Perceived usefulness, perceived ease of use, and user acceptance of information technology (1989) MIS Quarterly 13(3), 319–340