Mobile Advertising ID

Full Title or Meme

The MAID is used to track user's smartphones.

Context

Tracking user's smartphones is now routine in the US. Here is what ;https://www.fullcontact.com/blog/2022/02/21/mobile-advertising-id/ an ad agency] has to say.

MAIDs were built for the advertising community. Like cookies, mobile advertising IDs connect activity back to a real person. Because MAIDs are tied to an individual mobile device, they offer a precise way to identify specific people.

Problems

FTC sues data broker that tracks locations of 125M phones per month. Agency says data shows users visits to clinics and homeless shelters