Persona

Full Title or Meme

• A ficticious person with an identifier (name), attributes and history:

1. In User Experience a construct used to create a user journey.
2. In Identity Management one of a set of Identities created by a real person corresponding to different roles that they wish to expose to the web.

Context

There are two contexts corresponding to the two useses listed above:

Solutions

https://theblog.adobe.com/putting-personas-to-work-in-ux-design-what-they-are-and-why-theyre-important/