User Experience

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If the User Experience is not producing the desired results, it doesn't help to blame the User, as it is likely to be a rather ordinary human being.


Buckminster Fuller provided a good description of human behavior as pretty damn stabile - as in very, very hard to change. He didn't have much patience with any social engineering that was basically trying to change people that were very actively resisting change.[1] Human's are not engineered entities. They are not intelligently design. They are just a bunch of hacks all the way back to the primordial ooze. So don't try to guess how they will react, just do your best guess and test your design really well.


Is well defined in paragraph 58 of the GDPR.

The principle of transparency requires that any information addressed to the public or to the data subject be concise, easily accessible and easy to understand, and that clear and plain language and, additionally, where appropriate, visualisation be used. Such information could be provided in electronic form, for example, when addressed to the public, through a website. This is of particular relevance in situations where the proliferation of actors and the technological complexity of practice make it difficult for the data subject to know and understand whether, by whom and for what purpose personal data relating to him or her are being collected, such as in the case of online advertising. Given that children merit specific protection, any information and communication, where processing is addressed to a child, should be in such a clear and plain language that the child can easily understand.


  1. Amando Veve, Farsighted. (2018-10) Wired p. 20

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