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Full Title or Meme

The subject of a transaction on the internet that involves exchange of value.


  • Depending on the context the Consumer typically will be a natural individual, also known as a carbon-based life form, but could also be a legal person, which will be either a Business or Government.
  • Often the terms Consumer and User are used interchangeably, especially when exchange of value is possible.


Usages of the terms related to the subject of an interchange are not consistent, even within a single document, so caution is advised.


See C2B and C2G for descriptions of interactions of the Consumer with Business or Government.


Alternate terms for the Consumer are User, Subject, and Principal which terms have slightly different connotations.