Privacy Sandbox

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Full Title

The Privacy Sandbox was created for Browsers build on Chromium.

IAB Tech Lab

The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that plays a crucial role in the global digital media ecosystem.

he primary objective of the Privacy Sandbox Fit Gap Analysis was to ignite awareness and action within the industry regarding the challenges presented by Google's Privacy Sandbox and initiate a meaningful dialogue with the Chrome team and the digital ad ecosystem. We've received feedback from Google, which we welcome and are reviewing. Chrome and the wider industry's feedback will serve as a foundation for collaborative efforts, ensuring the diverse needs of all involved parties, publishers, brands, and consumers are met.


Google Response

https://developers.google.com/privacy-sandbox/blog/iab-tech-lab-response


Other Material