Trust Link

Full Title or Meme

A Trustmark is an image with a Trust Link which can help lead a user to trusting a web site or digital document. The Trustmark itself is optional.

Context

What is Trust on the web?

It might be accurate to say:

1. I am my own Trust Authority.
2. I have a list of trust authorities I will accept (on the browser that list is maintained by your browser mfg.)

Problems

• Trustmarks are trivial to duplicate and mislead.
• A Trust Link is just a URL which can lead to a misleading Trust Authority.

Solutions

Trusmarks are just an aid to find a Trust Link.

Trusmarks acne be used by:

1. Federations with a link to the entity statement that applies to the site/document.
2. Notary Seal with a link that shows who notarized what.

References

• See the Trustmark Evolving Design Pattern for one explaining about how Trustmarks can be used.
• See the Trust Chain for the path of Trust Links that should be avialable.