Difference between revisions of "Advertising Context"
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==Context== | ==Context== | ||
* This paper considers the impact of technology change on the context in which merchants of products and ideas seek to get their messages to the attention of consumers. | * This paper considers the impact of technology change on the context in which merchants of products and ideas seek to get their messages to the attention of consumers. | ||
| − | * Attracting the [[Consumer]]'s [[Attention]] is a zero sum game for the consumer. They only have so much time in a day and are in some level of control over where they direct their attention. | + | * Attracting the [[Consumer]]'s [[Attention]] is a zero-sum game for the consumer. They only have so much time in a day and are in some level of control over where they direct their attention. |
| − | * We are not interested here in the user's paid job, for they have already agreed to apply their [[Attention]] in the interest of their employer. | + | * We are not interested here in the user's paid job, for they have already agreed to apply their [[Attention]] in the interest of their employer in return for a paycheck. |
==References== | ==References== | ||
[[Category: User Experience]] | [[Category: User Experience]] | ||
Revision as of 15:30, 13 April 2023
Full Title or Meme
People have been interested in the creation of an Advertising Context since the rise of industrial capitalism. Before that an Advertising Context was only useful for politicians.
Context
- This paper considers the impact of technology change on the context in which merchants of products and ideas seek to get their messages to the attention of consumers.
- Attracting the Consumer's Attention is a zero-sum game for the consumer. They only have so much time in a day and are in some level of control over where they direct their attention.
- We are not interested here in the user's paid job, for they have already agreed to apply their Attention in the interest of their employer in return for a paycheck.
