Advertising Context

Full Title or Meme

People have been interested in the creation of an Advertising Context since the rise of industrial capitalism. Before that an Advertising Context was only useful for politicians.

Context

• This paper considers the impact of technology change on the context in which merchants of products and ideas seek to get their messages to the Attention of consumers.
• Attracting the Consumer's Attention is a zero-sum game for the consumer. They only have so much time in a day and are in some level of control over where they direct their Attention.
• We are not interested here in the consumer's paid job, for they have already agreed to apply their Attention in the interest of their employer in return for a paycheck.

Problems

In 2020 the Advertising Context began to change with Apple and other browsers actively blocking Third Party Cookies,

The Path Forward

• Cookies Are Behind Us. Probabilistic Data Is Ahead was written to encourage the Ad Industry to look at probabilistic data to replace the deterministic data provided by Third Party Cookies.

• Google is attempting to create Browser Partitions to allow some of the less obnoxious characteristics of Third Party Cookies