Advertising Context

Full Title or Meme

People have been interested in the creation of an Advertising Context since the rise of industrial capitalism. Before that an Advertising Context was only useful for politicians.

Context

• This paper considers the impact of technology change on the context in which merchants of products and ideas seek to get their messages to the attention of consumers.
• Attracting the Consumer's Attention is a zero-sum game for the consumer. They only have so much time in a day and are in some level of control over where they direct their attention.
• We are not interested here in the user's paid job, for they have already agreed to apply their Attention in the interest of their employer in return for a paycheck.