Difference between revisions of "Advertising Context"
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==Context== | ==Context== | ||
| − | * This paper considers the impact of technology change on the context in which merchants of products and ideas seek to get their messages to the | + | * This paper considers the impact of technology change on the context in which merchants of products and ideas seek to get their messages to the [[Attention]] of consumers. |
| − | * Attracting the [[Consumer]]'s [[Attention]] is a zero-sum game for the consumer. They only have so much time in a day and are in some level of control over where they direct their | + | * Attracting the [[Consumer]]'s [[Attention]] is a zero-sum game for the consumer. They only have so much time in a day and are in some level of control over where they direct their [[Attention]]. |
* We are not interested here in the consumer's paid job, for they have already agreed to apply their [[Attention]] in the interest of their employer in return for a paycheck. | * We are not interested here in the consumer's paid job, for they have already agreed to apply their [[Attention]] in the interest of their employer in return for a paycheck. | ||
Latest revision as of 21:41, 11 April 2024
Full Title or Meme
People have been interested in the creation of an Advertising Context since the rise of industrial capitalism. Before that an Advertising Context was only useful for politicians.
Context
- This paper considers the impact of technology change on the context in which merchants of products and ideas seek to get their messages to the Attention of consumers.
- Attracting the Consumer's Attention is a zero-sum game for the consumer. They only have so much time in a day and are in some level of control over where they direct their Attention.
- We are not interested here in the consumer's paid job, for they have already agreed to apply their Attention in the interest of their employer in return for a paycheck.
Problems
In 2020 the Advertising Context began to change with Apple and other browsers actively blocking Third Party Cookies,
The Path Forward
- Cookies Are Behind Us. Probabilistic Data Is Ahead[1] was written to encourage the Ad Industry to look at probabilistic data to replace the deterministic data provided by Third Party Cookies.
- Google is attempting to create Browser Partitions to allow some of the less obnoxious characteristics of Third Party Cookies
References
- ↑ Drew Stein Cookies Are Behind Us. Probabilistic Data Is Ahead AdExchanger (2023-02-27) https://www.adexchanger.com/data-driven-thinking/cookies-are-behind-us-probabilistic-data-is-ahead/
